More Leads. Same Budget. Proven by Data.
We audit your Google Ads and GA4 analytics to find where budget is being wasted and where opportunities are being missed — then give you a prioritised action plan to fix it. No guesswork. No agency commissions. Just the truth about what your data says.
- Independent advisory — we earn nothing from your ad spend
- Google Ads audit + GA4 analytics in one integrated report
- Healthcare, clinic and private practice specialists
34×
Organic search converts 34× better than paid search for clients we audit
€353
Average cost per conversion we've found in misconfigured ad groups
65%
Average traffic recovery after fixing budget constraints identified in audit
48hr
Typical turnaround from data receipt to full audit delivery
Most clinics and private practices are paying for digital marketing that isn't working — and nobody is telling them.
The issues are nearly always the same. Here's what we find in almost every account we audit.
Paid Social delivering zero conversions
Thousands of sessions from Meta or Instagram ads that have never generated a single booking — month after month. The agency keeps running it. Nobody flags it.
One ad group destroying account efficiency
A single underperforming ad group with a €300+ cost per conversion dragging the entire account average — while the best ad groups are starved of budget.
Budget caps cutting traffic in peak months
Both active campaigns flagged "Eligible (Limited)" — meaning real leads are going to competitors because the daily budget runs out before midday.
Irrelevant search terms wasting every click
Children's ADHD queries, UK NHS searches, medication brand terms, named competitor practitioners — all triggering your ads and burning budget with zero conversion intent.
GA4 showing €0 revenue across all channels
Revenue tracking not configured, so the true ROI of every channel is unmeasurable. Decisions being made without financial data — by both the client and the agency.
80% mobile traffic, desktop-first landing pages
The majority of paid clicks arrive on mobile. The booking CTA isn't visible without scrolling. Average session time is 4 seconds. The page is the problem, not the ads.
What we found in a live Irish healthcare clinic's account
A private ADHD assessment clinic in Ireland engaged us after seeing April traffic collapse despite keeping the same agency and budget. Here’s what the data revealed — and what we fixed.
€354
Cost per conversion in Counselling ad group (account average: €85)
0%
Paid Social conversion rate across 7,038 sessions — zero, ever
34×
Organic search converts 34× better than paid search on the main domain
65%
Traffic recovered after fixing budget caps (March → April decline)
🔴 Found: Counselling ad group at €353/conversion
One ad group consuming 22% of total spend at 4× the account average CPA. All Broad match keywords switched to irrelevant queries — therapist names, CBT, EMDR. Paused immediately.
🔴 Found: Paid Social confirmed zero-conversion channel
2,212 sessions across two periods, zero conversions, 0.7-second average engagement time. Budget cancelled and redirected to organic content — est. 100+ additional leads per month from reallocation.
⚠️ Found: Both campaigns budget-capped at €100/day
Active campaigns flagged "Eligible (Limited)" — losing impressions to competitors during peak hours because the budget runs out. Increase recommendation: €160–210/day to recover 45–50% impression share.
✅ Found: AI Assistant channel at 2.94% KER
ChatGPT and Perplexity sending converting visitors at 2× the rate of organic search. First-mover advantage opportunity identified — structured FAQ content and Schema markup recommended.
Three ways we help you win more customers with the same budget
From a one-off deep audit to ongoing advisory retainer — choose the engagement that fits your situation.
Google Ads Full Audit
A comprehensive forensic review of your entire Google Ads account — every campaign, ad group, keyword, search term, device split, scheduling, and competitive landscape. Delivered as a prioritised action report within 48 hours.
- Campaign and ad group performance analysis
- Negative keyword gap identification
- Budget constraint and impression share diagnosis
- Competitor auction insights breakdown
- Day/hour scheduling optimisation
- Device split and mobile experience audit
- Colour-coded priority action plan (P1/P2/P3)
GA4 & SEO Opportunity Audit
A channel-by-channel breakdown of your GA4 analytics — identifying which traffic sources are converting, which pages are leaking leads, and where your biggest organic growth opportunities are hiding.
- Channel performance comparison (all sources)
- Landing page conversion rate analysis
- Content engagement and SEO signal audit
- Geographic and demographic insights
- Revenue tracking configuration review
- 15 ranked SEO opportunities with action steps
- Period-on-period trend comparison
Digital Marketing Advisory Retainer
An ongoing independent advisor in your corner — reviewing monthly performance, holding your agency accountable, and ensuring your digital budget is always pointed at the highest-return opportunities.
- Monthly Google Ads performance review
- Agency accountability and brief review
- GA4 attribution and conversion health checks
- Content and SEO strategy prioritisation
- Competitor monitoring and response
- Quarterly full audit and 90-day planning
- Direct access via email and video call
From data to action plan in four steps
We work from your own data — no proprietary tools, no platform lock-in, no black box. Everything we find, you own.
You share your data
Google Ads CSV exports and GA4 reports — we tell you exactly which reports to download and how. Takes 20 minutes with us to get insights.
We analyse everything
Full forensic review across campaigns, ad groups, keywords, search terms, devices, scheduling, channels, landing pages, and competitors.
You receive the report
A detailed audit document with colour-coded priority actions — P1 this week, P2 this month, P3 strategic. Evidence-backed, specific, actionable.
We walk you through it
A 60-minute video call to review findings, answer questions, and agree implementation with your agency or in-house team.
What you get with every engagement
No templates. Every audit is built from your actual data.
Full written audit report
Colour-coded Word document with executive summary, deep-dive analysis, and evidence-backed findings.
Prioritised action master table
P1 (this week), P2 (this month), P3 (strategic) — every action has an owner, evidence, and expected outcome.
Excel performance workbook
Multi-tab Excel with channel performance, landing page analysis, keyword data, and geographic breakdown.
Negative keyword recommendations
Categorised list of zero-converting search terms identified in your account — ready to add immediately.
Budget reallocation model
Specific budget increase and redistribution recommendations with estimated traffic and conversion impact.
60-minute walkthrough call
Video session to review findings, answer questions, and agree next steps with your team or agency.
Mobile UX assessment
Landing page experience review on mobile — identifying CTA placement, load time, and conversion friction points.
Competitive intelligence report
Auction insights analysis — who is outbidding you, by how much, and what impression share you are leaving uncaptured.
90-day target model
Specific, measurable targets across clicks, conversions, CPA, impression share, and KER — to hold against your agency.
Decisions made with data, not assumptions
What our clients say after receiving an audit that challenges everything they thought they knew about their digital performance.
“We'd been paying for Paid Social for 18 months and assumed it was working because the agency reported it as 'active'. The audit showed zero conversions, ever. We stopped it immediately and redirected the budget — the impact on bookings was felt within weeks.”
Practice Manager
“The Google Ads audit identified that one of our seven ad groups was running at €354 per conversion while the best was at €48. We had no visibility into this split at all. Fixing it alone recovered more leads than a budget increase would have.”
Clinical Director
“What I valued most was the independence. There's no incentive for Polygon Digital to keep things the same — they have no stake in my ad spend. That gave the findings a credibility I haven't found anywhere else.”
Founder
Frequently Asked Questions
Can't find what you're looking for? Contact our team directly.
How we differ from a typical digital marketing agency
We are an independent advisor, not an agency. We earn nothing from your ad spend — our only incentive is giving you an honest picture of what’s working and what isn’t.
| Capability | Typical Agency | Freelance PPC Specialist | Polygon Digital |
|---|---|---|---|
| Independent from ad spend commission | ✗ | ✗ | ✓ |
| Google Ads + GA4 analytics in one audit | Partial | ✗ | ✓ |
| SEO & paid channel interaction analysis | ✗ | ✗ | ✓ |
| Healthcare and private clinic expertise | Rarely | Rarely | ✓ |
| GDPR-aware analytics configuration | Varies | ✗ | ✓ |
| 48-hour audit turnaround | ✗ | Varies | ✓ |
| Prioritised action plan with agency brief | ✗ | Partial | ✓ |
| Revenue tracking and ROI configuration | Varies | ✗ | ✓ |
Ready to find out where your budget is really going?
Book a free 30-minute discovery call. We’ll review your situation and tell you exactly what an audit would cover — with no obligation.